There exists today a $43 trillion global blind spot in our marketing and advertising economy.  

Brands that implement age-inclusive strategies see 19% higher customer lifetime value and 27% faster market penetration for new products. 

The Epilogue Economy™ isn't a niche.
It's the economic engine of the 21st century.

The agency for the most valuable market in the world.
A market that rarely makes the brief.
A growth market that drives the bottom line.

You built a beautiful brand strategy.
But it missed out on the people who spend the most.

Follow the money.
It leads to older consumers.
This is your growth market.

The most powerful growth market in the world isn’t Gen Z.

It’s Gen X and Boomers with money, motivation, and decades of unmet desire.

The Epilogue Company helps brands see who others are missing.

The client brief is on your desk.
It missed a market worth billions.
What do you do?

Follow the brief.
Then go beyond it.
That’s where the growth is.

Your client’s brief skipped the most valuable market in the economy. Adults over 50.

The smartest agencies know that growth isn’t in the brief. It’s in the blind spots.

The Epilogue Company helps agencies think beyond the brief.

Not everyone grows older the same way but most brands still market like they do.

The Life Stage Scorecard is our signature diagnostic tool to help you see the gaps in how your brand speaks to, designs for, and includes consumers at pivotal life stages — especially the ones after 50.

Because marketing to “everyone” usually means missing the people with the most experience, influence, and spending power.

This isn’t just a checklist. It’s a wake-up call.

  • Adults 50+ in the US alone will wield $28 trillion in spending power by 2050. This represents the largest economic resource in history, yet only 5-10% of marketing budgets target them.

  • Older adults drive 42% of luxury travel spending and 38% of premium health/wellness purchases. They account for 27% of APAC's $7 trillion annual spending in key markets, prioritizing experiential over material goods.

  • Mature consumers have 22% higher online-to-offline conversion rates than Gen Z, with 54% using blended digital/physical shopping journeys. Their average order value exceeds younger cohorts by 37%.

  • 68% of 55-75yr olds pursue new hobbies/skills annually, driving growth in education tech (31% sector growth), and second-career support services. his "permanent beta" mindset defies retirement stereotypes.

  • Campaigns featuring older protagonists see 23% higher recall rates, yet only 11% of creative briefs specify 50+ representation. Purpose-driven messaging to this group yields 38% higher ROI.

Here’s how to learn more about The Epilogue Economy™

Read the Fieldnotes on the Epilogue Economy™

Epilogue Field Notes
(Free Thinking. Literally)

We publish regular reflections, provocations, and insights - from aging and identity to work, reinvention, cultural signals, and strategic provocations from inside the Epilogue Economy™.

It’s free, it’s thoughtful, and it might just help you rethink what’s next.

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The Epilogue Dispatch
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For the price of a good flat white, get a monthly deep-dive report unpacking the most relevant cultural, commercial, and behavioral signals — through our lens.

Designed for brands, agencies, and individuals who need to understand what’s changing, and what it means for them.

Not because he stood back. But because he kept moving.
Kept thinking. Kept adapting.

The Epilogue Company was built for those of us still in the fight.
Not for survival, but for meaning, relevance, and momentum.

“I don’t feel old. I feel like I’ve been paying attention for a long time.”

- Christopher Smith, Founder, The Epilogue Company